Competitive Intelligence

Competitive intelligence is the research and analysis of your top competitors in their environment. The information gathered helps you learn about and ultimately outperform your competitor in a highly mobile and fluid business environment.

Our competitive intelligence service is a focused search and information gathering process that includes a macroscopic view of the industry, potential competitors, and substitutes to help you make positive business decisions. The information is gathered from a variety of open source materials and legal methods. This information is then converted intelligence where decisions can be made, strategies planned, and your business can succeed.

Competitive Research

• Product or service pricing and offering
• Marketing and advertising efforts
• Search engine visibility and rankings
• Website performance and messaging

A Competitive Intelligence Research Project Includes

• Identification of Competitors both online and offline
• Competitive Intelligence Technical Overview
• Overall Competitive Analysis, Recommendations, and Solutions
• Competitor Product and Service Analysis
• Marketing Focus
• Competitive Intelligence User Experience Analysis
• Qualitative User Experience Analysis
• Strategic Marketing Analysis - online/offline
• SEO Competitive Intelligence Analysis

Identifying who your competitors are can help you determine the best strategy for outperforming them. Contact us for more information about how Competitive Intelligence research can benefit your business.