Conversion Rate Optimization

Persuade Website Visitors to Take Action

Bringing more traffic to your website is simply not enough. You must increase the rate at which those visitors are taking action. This can be achieved through Conversion Rate Optimization - a combination of techniques that persuade website visitors to action. These techniques include:

  • Improving website usability
  • Enhancing page layout and organization
  • Writing persuasive content
  • Identifying conversion goals
  • Optimizing the path the user must take to convert
  • Measuring visitor behavior
  • Multivariate testing different design elements

What is a Conversion?

A conversion occurs when a website visitor takes action. This can be a purchase, filling out a form, downloading a document, signing up for a newsletter, or any other action you want visitors to take on your website.

The percentage of visitors that take action is the Conversion Rate. Knowing your conversion rate can help you make informative decisions.

Process of Conversion Rate Optimization

  • Understand Your Customer – You must understand your audience to sell to them. What are their goals? What do they want to achieve? What problems to they have? Who are they? What are the demographics, psychographics, etc.?

  • Create a Unique Selling Proposition – You must have a benefit-oriented unique selling proposition. What is your unique selling proposition? What differentiates you from your competitors?

  • Improve Website Usability – Websites must be easy to use, efficient, meet visitors’ expectations, and ultimately help people accomplish their goals. Is your content persuasive? Can users find the information they are looking for?

  • Optimize Conversion Path - Make it easy for website visitors to take action. What pages or steps are complicated? Are calls to action prominent and clear? What is making visitors leave?

  • Attract Qualified Website Traffic – When your website is ready, it’s time to bring more visitors by implementing Internet Marketing techniques such as Search Engine Optimization and Social Media Marketing.

Measure, Analyze, and Test to Increase Website Leads and Sales

We help you measure how your website is performing today and determine how you can achieve an increase in the number of visitors that take action. The goal: Bring qualified visitors to your website and convert those visitors into buyers. The result: Improved website performance and conversion rates - which equal increased profits and business success.

Find out how to optimize your conversion rate. Request a conversion analysis or contact us for more information about our services.