Information Design builds the foundation of your website

Information Design creates a well organized structure of information that is easy to understand. This allows your users to find the information they need quickly and efficiently. If users can move through a website easily, they are more likely to click around and convert.

Information Architecture structures information to address user needs.

Information architecture is the process of organizing information into logical categories that make sense to users. The categories are used to create effective navigation and clear page structures that allow users to find the information they are looking for. Information is presented in a way that helps users, persuades them to take action, and ultimately increases conversions.

Conversion Information Design

• effective navigation and link structure
• movement through the website is easy
• user frustration and confusion is eliminated
• website is clear, understandable, and visually appealing
• text and graphics address user needs
• important data and content is easy to find and manage
• information persuades the user to take the desired action

If users can find what they are looking for, they are more likely to convert.

Information Design is just one part of the complete Conversion Design process. Contact us or request information to learn more!