Information Design

Information design ensures that information on your website is structured to be meaningful to your user. The first step in our website design process is to design an effective information architecture and navigation structure. This process creates a well organized structure of information that is easy to understand and follow. Information design allows your users to find the information they need quickly and efficiently. If users can move through a website easily, they are more likely to convert into buyers.

Benefits of Information Design

• Navigation and link structure is effective.
• Users can move through the website easily.
• User frustration and confusion is eliminated.
• Website is clear, understandable, and appealing.
• Important data and content is easy to find and manage.
• Information persuades the user to take the desired action.

Keyword Research

At Converta Design, our information design projects are based on keyword research to facilitate search engine optimization and increase rankings on keywords and phrases that will bring the right audience to your website. An effective navigation structure based on keyword strategy is critical to the long-term success of any website. Websites that are built on keywords are more likely to obtain high search engine rankings.

Information Architecture: Organizing Information

Information architecture is the process of organizing information into logical categories that make sense to users. The categories are used to create effective navigation and clear page structures that allow users to find the information they are looking for quickly. Effective navigation will minimize the number of clicks required to perform tasks, resulting in reduced frustration and page exits. When this process is implemented correctly, the information is presented in a way that helps users, persuades them to take action, and ultimately increases online conversions.

Many websites mistakenly present information from an organizational perspective, rather than structuring the content and information to meet the needs of the users. We will organize website content into categories and present it in a way that makes sense to users and persuades them to stay on the website and convert.

Turn Information into Results

Information design is a critical part of Conversion Design because the basic structure and presentation of information has a significant impact on user behavior, number of page views, time on site, search engines rankings, online advertising results and ultimately, profits.

Contact us for more information about how you can benefit from information design and the complete Conversion Design process.