Paid Search

At Converta Design, we deliver performance based results that fit your budget through paid search campaigns that drive significant qualified traffic to your website. These paid search campaigns are carefully structured and managed to ensure that you are getting the best return on your advertising investment. With a paid search program, you only pay for results.

Paid Search Management

• Transition and improvement of existing paid search accounts.
• Creation of new accounts as necessary.
• Tracking strategy and implementation.
• Keyword analysis and selection.
• Landing page analysis and enhancement.
• Development of advertising copy.
• Daily account monitoring.
• Weekly performance reports.
• Continuous analysis and improvements to increase conversions and optimize campaign performance.

Paid Search: Targeted Search Engine Marketing

Paid search, also called pay per click, is a form of online marketing where you bid on keywords that your target audience is searching for on a search engine or online advertising network. These advertisements usually appear above or beside natural or organic search engine results as sponsored links or sponsored ads. You agree to pay a specified amount each time someone clicks on the link to your website from search engine results. The price of the click can vary depending on the popularity of the search term.

At Converta Design, we offer paid search management services including expert keyword research, copy writing, and landing page creation, in addition to account management and reporting. We manage pay per click campaigns on keyword search engines including Google AdWords, Yahoo! Search Marketing, and Microsoft (MSN) adCenter and product search engines such as Shopping.com, Pricegrabber.com, and NexTag.

Contact us for more information about how paid search can help you reach your online marketing goals in a cost effective manner.