Usability Analysis

An in-depth usability analysis will improve the effectiveness, efficiency, and value of your website and create a positive user experience. User needs, preferences, characteristics, and actions are constantly changing. Therefore, continued usability requires ongoing maintenance and analysis. A regular usability analysis will ensure that your website remains user friendly by constantly evolving to meet the changing needs of your user.

Elements of a Usability Analysis

• Navigation analysis to evaluate the current information architecture and organization of links to determine the most effective navigation structure.
• Design, graphics, and layout solutions to improve the overall visual appearance.
• Content optimization to ensure that appropriate language is used to speak directly to the target audience.
• Unique value and persuasion techniques to facilitate conversions.
• Target audience analysis.
• Calls to action and other marketing messages to catch the users' attention and encourage them to stay on the website and take action.
• Functionality to ensure each website feature is easy to use.
• Security efforts to make users' feel comfortable and ensure them that their personal information is secure.
• Accessibility techniques so all users can easily utilize and benefit from the website.
• User experience in terms of needs, demographics, actions, tasks, goals, level of experience, pathways, and crucial decision points.
• Current conversion rate analysis to identify areas to improve the conversion rate.
• Competitive intelligence research to determine the competitive landscape online.

Creating A Positive User Experience

All the elements of a usability analysis are blended together to correct confusing elements and create a positive user experience. We focus on the user, because their experience directly impacts your bottom line. A website user ultimately decides whether or not they want take action and convert. Attractive website interfaces that directly address user needs, tasks, and goals are more likely to persuade the user to take desired action.