Usability Research

Converta Design provides a wide range of advanced usability research and testing services. We use a variety of usability research methods to evaluate the user experience and identify specific solutions to website usability problems. Usability research allows us to understand how people are interacting with your website in a realistic environment. The definitive goal of usability research is to improve the user experience and ultimately, website conversions.

Usability Research Method: Surveys

Usability surveys allow us to gain insight into how users view your website. In this type of usability testing, users are asked to complete a set of tasks and answer questions about your website. Users are also asked to provide their opinions about the website design, content, organization, ease of use, and persuasiveness.

Usability Research Method: Focus Group Interviews

Focus group interviews are a type of on-site usability testing that test users one-on-one in a classic laboratory setting. Data is gathered through audio and visual recording techniques where users will be asked to complete a set of tasks and explain their opinions and experiences throughout the usability test.

Benefits of Usability Research

The usability experts at Converta Design conduct all usability research and interpret the data gathered from the testing. The information is applied to specific solutions and recommendations for website design, layout, and navigation solutions. Usability research and testing methods lead to an enhanced user experience. Usability research is most beneficial when combined with a usability analysis and user-centered design project. Contact us to learn more about our low-cost usability research studies.