Usability

Usability refers to the sophistication and clarity of a user interface or website. In order for a website to be truly successful, users must be able to navigate through the website, find the information or product they are looking for, and take action through an easy process. Through Conversion Design, usability research, testing, and analysis techniques are applied to the website design process to ensure that user needs and requirements are met through functional, effective, and efficient interfaces. We incorporate usability techniques into real-world design and development processes.

Usability Solutions: Making Website Interfaces Easy to Use

• Usability Analysis - in depth analysis of your website from the user perspective.
• Usability Research - surveys, focus groups, and website usability testing.
• User-Centered Design - website design based on usability research, analysis, and testing.

Usability Benefits: A Business Perspective

• Increased customer satisfaction
• Increased sales and revenue
• Reduced development time and costs
• High return on investment (ROI)
• Reduced support, training, and maintenance time and costs
• Increased performance and productivity

W3C Standards

The World Wide Web Consortium (W3C) has developed guidelines and specifications to help the Internet reach its' full potential. Adhering to W3C standards is important to any website design project and is extremely beneficial. At Converta Design, we ensure that your website code is valid by checking HTML and CSS files for conformance to the W3C standards. We also follow Web Accessibility guidelines to ensure your website is accessible to people with disabilities.

Improve the User Experience

A usable, well designed website will improve the user experience and result in more conversions and higher profits. Through research, evaluation, and analysis, we gain a clear understanding of user requirements and expected tasks. We will apply user research and behavior statistics to the design process to ensure that each page is user friendly. All usability best practices and website design standards will be incorporated into the website design to ensure your website is easy to use.Contact us to learn more about how usability can increase your online conversions.